Retail Activation
Case Study
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Nido One Plus sought to launch its new formula, emphasizing three key benefits: healthy digestion, stronger immunity, and brain development. The goal was to connect with parents, highlighting how the product empowers them to let their toddlers explore the world fearlessly. The activation needed to effectively communicate these benefits in an engaging, memorable way that resonates with both kids and their parents.
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We developed "Toddlerhood", a unique concept that celebrated the exciting phase of discovery in a child’s life. We envisioned a neighborhood for toddlers—a space designed to represent their boundless curiosity and energy. Every element of this concept aligned with the key product benefits, showcasing how Nido One Plus supports toddlers’ growth and exploration.
Through this approach, we aimed to create a tangible and emotional connection between the product and the parents' desire to nurture their children's independence and curiosity while addressing their concerns for safety and health.
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To bring "Toddlerhood" to life, we created a vibrant activation that immersed families in the world of toddlers:
Interactive Zones: Each area of the "neighborhood" represented one of the formula’s key benefits. Activities were carefully curated to highlight healthy digestion, stronger immunity, and brain development in fun and relatable ways.
Immersive Experiences: Parents were taken on a journey through the activation, allowing them to see firsthand how Nido One Plus can support their toddlers’ exploration.
Engaging Storytelling: Messaging focused on the idea that with Nido One Plus, parents could embrace the world’s possibilities for their toddlers without fear.
Memorable Takeaways: Customized keepsakes and engaging demonstrations ensured the event left a lasting impression, reinforcing Nido’s role as a trusted partner in parenting.
The activation not only showcased Nido One Plus as the perfect companion for this critical phase of a child’s growth but also created a space where parents felt supported and inspired to let their toddlers explore freely.
The Shopper Journey
The Nutritionist Corner
For moms who only want the best for their child, it’s always better to have an expert discuss what the new formulation has to offer. We have dedicated an area for the interaction, which also serves as storage for information leaflets and giveaways.
Say YES to Healthy Digestion!
The brightly colored shape sorter mimics the fun of picking healthy foods, helping children learn about nutritious options.
Say YES to Stronger Immunity!
This mess-free activity lets little ones explore the magic of color while promoting the idea of stronger immunity. By adding paint into a sealable plastic bag, children can use their fingers to move the colors around, creating their own masterpiece.
Say YES to Brain Development!
An interactive sensory wall that helps young children develop fine motor skills, improve concentration, and recognize colors. The wall encourages hands-on exploration, stimulating their senses and supporting brain development in a fun, engaging way.
Spin & Win
As an added value for shoppers, we want to reward their purchases with merchandise—something to help them remember the experience they had with the campaign.
